If you blinked you may have missed it; but it DID happen. The Kebo made its television debut on The Today Show during a Chef Kathleen Daeleman segment on themed Easter baskets. (Hey, people who like to open bottles celebrate Easter too.) Her baskets were full of products made by small, independent companies. If you want to skip straight to the "Beer Swag Kit" (home to the Kebo and Kid Rock's Badass beer) go to 3:13 in the video. Kathy Lee got a little confused and thanked Kid for being able to open a beer while holding a beer, but we forgive her. See the video here.