Formafantasma [Ghost Shape]

The design-crushworthy team at Studio Formafantasma has piqued our interest with their "modern spin on ancient tales" as a recent NY Times article so aptly explains. Andrea Trimarchi and Simone Farresin created the Amsterdam based firm, whose name means 'ghost shape' aligning with their process and describing the early stages when ideas are "cloudy and full of potential".  We so get that. 

Their collaborative culture, working with galleries, brands or foundations, adds a dimension that is so often lacking in the main stream product design industry and all but ensures that magical 1 + 1 = 3 reaction. Add in historical back stories, current missions, and natural materials to the equation and what results is both refreshing and familiar.

“We don’t think the future or the new is necessarily the best solution...but we don’t think the past is the best either. Creating something with what is already there is better.” Andrea Trimarchi